Actually the best publishers don’t want you to sit back and wait. Good publishers start early with manuscripts, sending them to reviewers, library associations, book sellers and others. They try to get as much buzz started as they can. Good buzz may be author interviews with bloggers or magazines, a push for a literary or commercial prize, or an endorsement from a group that will benefit from your book. For instance, if your book is a memoir about breast cancer, they will want to get endorsements from the Komen Race for The Cure Association.

Next. a good publisher will advertise the novel in magazines and on the internet. They will not limit their advertising to their own websites or publications.

Next, they will plan a book launch to promote you in New York, LA or other large city. Finally, they will arrange a book tour and media appearances.

Certainly some books are easier to promote than others, but a good publisher will look for every angle to help your book become a best seller. After the initial push, however, the promotion may be up to you.

In recent years, advancements in computers and the internet have allowed writers to prepare and publish a book project entirely on their own if they want. Hiring different people to handle various parts of a book project has also become popular. Writers can hire an editor, a proofreader, or a graphic artist, then pay them for each function.

Another great help for aspiring writers is the advent of simple website programs, which allow anyone to create their own website easily and publish it on the internet. A variation of the website is a personal blog, where writers can publish news about their book project at timely intervals.

Either a simple blog or website can be used to advertise any kind of product or service, and are ideal for writers to let the world know what they have to offer, such as their new book and future plans.

Traditional publishing consists of submitting book proposals through an agent. Remember though, with traditional publishing, it is your responsibility to work with the publishing company’s editor and to allow them to take care of the layout, printing and cover layout. Another option is going through a subsidy publisher. Subsidy publishers will make sure you provide all the finances needed to produce, print, and distribute your book but you will always have to carry the publishers name or imprint.

The last option is self publishing which is becoming more and more popular. Self publishing allows you to form your very own publishing company, being in charge of everything. Self publishing allows you to make all the big decisions, offering the flexibility and freedom that you would not receive from traditional publishing or subsidy publishing. Each method has it’s advantages and disadvantages, it really all comes down to what method will fit your financial and flexibility needs.